Josep Maset

Head of Growth & Innovation, US ACM & Cement


In January 2017, Josep Maset was named Director of Growth & Innovation for the US. In this role, he partners with the business to identify, develop and bring the right solutions to LafargeHolcim customers. Mr. Maset reports to the US ACM CEO and sits on both the Cement and ACM US Executive Committees.

Mr. Maset works on very different topics such as customer discovery, pricing excellence, business intelligence, sales force performance, branding, key account management, marketing and product innovation; among other topics.

In 2002 Mr. Maset began his career with LafargeHolcim in Spain. After a few years in strategy as Assistant to the CEO he moved to the operations, where he managed cement, concrete and aggregate businesses as Regional Manager.

In 2008, he moved to the US to become General Manager of the ready mixed concrete division in the Mid-Atlantic Region. In addition to his regional responsibilities, Mr. Maset also led several corporate projects such as Product Cross-Selling and the integration of the US ACM businesses during the merger between Lafarge and Holcim.

Prior to LafargeHolcim, Mr. Maset worked for a strategic consulting firm and was involved in projects in Italy, Spain, Portugal and Greece.

Mr. Maset received his Bachelor Degree in Business Administration from Universitat Ramon Llull in Barcelona. He also holds a Master of Business Administration from IESE Business School and has completed additional studies at the University of St. Gallen and the IMD Business School.